Virtual worlds: A gateway for SMEs toward internationalization (2024)

Virtual worlds: A gateway for SMEs toward internationalization (1) https://doi.org/10.1057/bm.2011.24 · Virtual worlds: A gateway for SMEs toward internationalization (2)

Journal: Journal of Brand Management, 2011, №1, p.72-90

Publisher: Springer Science and Business Media LLC

Authors: Diana Hassouneh, Malaika Brengman

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